Straight from the Source

As I mentioned, I went to Vegas market. Seriously so fantastically amazeballs. I can't wait to go back already. But I wanted to share my new fashion wisdom. Below are the upcoming Spring 2011 men's fashion trends from each show via WWD:


Project:
Skinny jeans remained the key fit in denim, with variations on the style plentiful, such as looser fits toward the top, tapering to a skinny fit on the lower leg. Colored khakis and twill bottoms were abundant, as were nylon outerwear, deconstructed blazers and activewear influences.

PGA:
Technical fabrics still dominate, but fashion has found its way into the golf market. From argyle sweaters and bouncy skirts to polo shirts that change color in the heat, the industry has embraced innovation for spring.

Magic:
Military influences appeared on outerwear and cargo shorts, and plaid wovens remained a key item in many collections. Nondenim bottoms like khaki and corduroy added newness to denim lines and brands played with details on polo shirts, a staple of spring lines. Fedora hats were attention-grabbers for buyers seeking novelty.

ENK:
Darker, cleaner denim in slim and straight fits was the key direction at Paige Premium Denim, as it was at many jeans brands. “We’re moving away from destruction and have things with soft hands and stretch,” said Jonathan Geller, men’s sales director at PPD and stepson of company founder Paige Adams-Geller. “We also lowered our entry price point to $170, down from $186. Department stores are asking for lower prices to move merchandise.”

MRKT:
Woven shirts with contrasting patterns, hybrid coats, deconstructed sport coats and colorful outerwear were among the top-selling items. Although suits were available, most vendors focused on dress-down casualwear.

CAPSULE:
Swimwear was a key category, with brands such as Onia and Orlebar Brown offering modern, sophisticated takes on trunks and volleys in subdued solids. For the fashion-forward Capsule crowd, bold colors and prints were available at labels like Monitaly, where paisley shorts and blazers hung next to ikat-print shirts, as well as Riviera Club, which showcased a Baja-inspired collection perfect for après-surf — such as serape hooded pullovers and double-layer gauze shirts.

POOL:
Graphic T-shirts continue to dominate, but some of the labels made the move into woven shirts, jumping on the plaid and chambray bandwagon.